Tifu

Tifu is a pet supply brand that specializes in tofu litter for cats. They are in need of a new logo that features a minimalist cat illustration.

To achieve this, the logo uses anthropomorphic techniques to bring the character to life, while incorporating toilets and newspapers to make it more vivid and interesting. By doing so, the brand becomes more attractive and engaging to customers. Additionally, the leaf on the logotype signifies that the products are made from natural ingredients, which is a core value of the brand.